WhatsApp Business API · Marketing Software Broadcast campaigns and click-to-WhatsApp ads, from a Meta Partner.

Run broadcast campaigns, click-to-WhatsApp ads, and two-way conversations on the world's biggest messaging app. EnableX is a Meta Partner, so green-tick verification, template approvals, and transparent Meta-Partner pricing on conversation fees are handled for you.

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Meta Partner · Templates approved day 1 · Green tick handled · ISO 27001
EnableX WhatsApp Business Marketing platform for broadcast campaigns, click-to-WhatsApp ads, and customer engagement
Meta Partner authorised
Green tick handled
200+ countries
Transparent Meta-Partner pricing

Everything a WhatsApp marketing team needs

Templates, broadcasts, ads, two-way chats, catalogues, and Flows: one console, one bill, one Meta-approved sender.

Templates

Templates & approvals

Build marketing, utility, and authentication templates in the dashboard. Submit to Meta from the console; most approve on day 1. Variables, buttons, headers, and media all supported.

Broadcast

Broadcasts at scale

Upload a CSV or sync from your CRM, segment, schedule, and send. Built-in opt-in management, frequency capping, and per-conversation reporting. No throttling that you set up yourself.

Ads

Click-to-WhatsApp ads

Run Facebook and Instagram ads that open WhatsApp. EnableX provides the number, the entry template, the lead-capture flow, and the CRM webhook with UTM and ad-set context attached.

Two-way

Two-way conversations

The same number handles inbound replies. Quick replies, list pickers, buttons. Hand off to a live agent in the EnableX inbox or to a conversational AI agent on the same thread.

Commerce

Catalogues & payments

Host a product catalogue inside WhatsApp. Customers browse, pick, and pay without leaving the chat. Supported in India through WhatsApp Pay and globally through native payment links.

Forms

WhatsApp Flows

Build multi-step forms inside WhatsApp: lead capture, KYC, appointment booking, NPS. Native to the app, no browser hop, no drop-off. Submit responses straight to your CRM.

Meta Partner

The Meta Partner advantage: what it actually means for you

A Meta Partner is contracted directly with Meta to host the WhatsApp Business Platform. A reseller buys from a Meta Partner and adds markup. EnableX is a Meta Partner, so the conversation rate you pay is the rate Meta sets, full stop.

Direct with Meta

Green tick, handled

EnableX prepares and submits the verified-business application with brand assets and supporting links. We chase Meta until it lands.

Day-1 templates

Template approvals

Marketing, utility, and authentication templates submitted from the console. Most clear approval on the same business day, not in three rounds.

Pass-through

Transparent Meta-Partner pricing

Transparent pricing: Meta conversation fees plus a clear Meta-Partner platform fee. Meta volume tiers apply automatically.

Direct support

Meta escalation path

When a template gets stuck or a number throttles, EnableX escalates inside Meta. You stop guessing, stop opening tickets in the dark.

The WhatsApp campaigns you actually run

Promotions, alerts, ads, abandoned cart, appointment reminders. Slice by goal or by industry.

By goal
Broadcasts

Marketing broadcasts

Launches, sales, restocks, festival offers. Segment by purchase history or location, schedule by time zone, A/B test the headline and CTA button.

Recovery

Abandoned cart recovery

Trigger a templated nudge 30 minutes after cart abandonment. Include the product image, price, and a one-tap button back to checkout.

Utility

Order & delivery updates

Utility templates for order confirmation, shipped, out for delivery, delivered. Cheaper than marketing rates and customers expect them.

Auth

OTP & authentication

Native authentication category with one-tap autofill. Cheaper than marketing, opt-in handled inside Meta. Fallback to SMS if delivery fails.

Ads

Click-to-WhatsApp ads

Open a chat from a Meta ad, capture the lead inside WhatsApp Flows, post into your CRM with full UTM context. The cheapest WhatsApp lead source.

By industry
BFSI

Banking & insurance

Statement nudges, policy renewals, KYC reminders, claim status. Authentication templates for net-banking OTP. RBI / IRDAI / DPDPA aligned.

Retail / D2C

Retail & D2C

Drop launches, COD confirmations, cart recovery, loyalty offers, post-purchase NPS. Catalogue inside WhatsApp with WhatsApp Pay in India.

Healthcare

Healthcare

Appointment booking via WhatsApp Flows, refill reminders, lab-result nudges, post-visit feedback. Patient consent and opt-out logged.

EdTech

EdTech

Class reminders, parent updates, fee alerts, course re-engagement. Multi-language templates for Hindi, Tamil, Bahasa, Arabic.

Logistics

Logistics & mobility

Delivery ETAs, tracking links, OTP-on-delivery, cancellation flows. Two-way replies stream into the dispatcher's inbox in real time.

Click-to-WhatsApp ads

Turn a Meta ad into a captured lead in 4 steps

Click-to-WhatsApp ads convert at 5 to 10x the rate of standard landing-page ads in India and SEA. EnableX wires the WhatsApp side end-to-end: number, entry template, Flow, CRM webhook.

Talk to a WhatsApp specialist →

Why teams pick EnableX for WhatsApp

Three reasons that show up in every WhatsApp RFP we win.

Why EnableX · 1

Meta Partner, not a reseller

We are contracted directly with Meta, host the WhatsApp Business Platform, and own the green-tick and template-approval pipeline. No third party in the middle marking up your conversation fees.

Why EnableX · 2

Full-stack CPaaS, not just WhatsApp

WhatsApp, SMS, RCS, voice, video, and conversational AI from one vendor. Same console, same API key. Fall back to SMS if WhatsApp fails. Add a voice agent to the same number when you need one.

Why EnableX · 3

India + APAC + Middle East

Meta Partner infrastructure tuned for the markets that actually run on WhatsApp: India, Indonesia, UAE, KSA, Singapore, Vietnam, Philippines. Local language templates, local payment rails, local support hours.

Pricing

Transparent Meta-Partner pricing.

Meta charges per conversation by category and country. EnableX offers transparent, competitive Meta-Partner pricing: a clear platform fee on top of Meta rates, with zero hidden markup. Free trial, no credit card.

See WhatsApp pricing → Get pricing for your country

WhatsApp Business Marketing FAQs

The WhatsApp Business API (now WhatsApp Business Platform) is Meta's programmatic interface for medium and large businesses to send templated marketing and utility messages, run two-way conversations, host catalogues, and accept payments at scale. It is accessed only through a Meta Partner like EnableX, not as a self-serve product.

EnableX is a Meta Partner, directly onboarded with Meta to provide WhatsApp Business Platform access. We handle WhatsApp number onboarding, green-tick verification, template approvals, and ongoing platform operations. Pricing is transparent: Meta conversation fees plus a competitive Meta-Partner platform fee.

Meta charges per conversation in four categories: marketing, utility, authentication, and service. Pricing varies by destination country. EnableX offers transparent, competitive Meta-Partner pricing, Meta conversation fees plus a clear platform fee. Volume discounts apply automatically. Talk to sales for a country-specific rate card.

The green tick is Meta's official business verification badge. It requires a verified Meta Business Manager, an active WhatsApp Business API number, and proof of brand recognition such as press coverage, public Wikipedia presence, or a recognised trademark. EnableX prepares and submits the green tick application on your behalf, including the required brand assets and supporting links. Typical turnaround is 2 to 6 weeks once Meta accepts the application.

A standard EnableX onboarding takes 1 to 3 business days from KYC submission to a live sender. Number provisioning, display name approval, message template approval, and webhook setup are all done by EnableX. Templates approved on day 1 in most cases. Green tick verification runs in parallel and is independent of the live-sender timeline.

Meta classifies WhatsApp messages by conversation category. Marketing conversations cover promotions, offers, and broadcasts and require user opt-in. Utility conversations cover order updates, alerts, and account notifications. Authentication conversations cover OTPs. Service conversations are user-initiated and free within a 24-hour window. EnableX routes each campaign to the right category and tracks pricing accordingly.

Yes. The same number used for broadcasts handles inbound replies. Replies stream to your webhook in real time and into the EnableX agent inbox. You can build interactive flows with quick replies, list pickers, buttons, and WhatsApp Flows for forms and lead capture. Hand off to a live agent or to a conversational AI agent on the same thread without changing numbers.

Click-to-WhatsApp ads are Meta ads on Facebook or Instagram that open a WhatsApp chat with your business number. EnableX provides the WhatsApp number, the entry-message template, the lead-capture WhatsApp Flow, and the CRM webhook so the lead lands in your sales tool with full UTM and ad-set context. They typically convert 5 to 10x better than landing-page ads in India and SEA.

See EnableX in action.

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