Messaging · WhatsApp WhatsApp Business API — Meta partner for India, SEA & the Middle East.

Conversational commerce, alerts, two-way support, and templated broadcasts on the world's most-used messaging app. UPI payments in-conversation, voice and video escalation, multi-language support across 13 Indian languages plus Bahasa, Tagalog, and Arabic. We're a Meta Tech Partner — one bill, one SLA, one support team.

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Meta Tech Partner · UPI in-conversation · 100+ languages · Templates · Two-way · Voice + Video escalation
EnableX WhatsApp Business API: templates, sessions and media, verified sender, quality and opt-in. Meta partner.
Meta Partner official partner
Green tick handled for you
200+ countries
Transparent Meta-Partner pricing

Everything a production WhatsApp programme needs

WhatsApp Template. Conversation. Bulk WhatsApp Messaging. WhatsApp Calling. WhatsApp Group Messaging. WhatsApp Chat with AI Agents. One Meta Partner, one bill — transparent Meta-Partner pricing.

Templates

Approval handled for you

Marketing, utility, authentication, and service templates — we draft, submit, and shepherd them through Meta review. First-pass approval rate: high.

Broadcast

Bulk & segmented sends

No-code broadcast portal for marketers, REST API for developers. Per-message DLR, quality-rating safeguards, and tier-based throughput management.

Two-way

Conversational support

Inbound webhooks, multi-agent inbox, and CRM integration. Hand off between AI agents and human agents with full context.

WhatsApp Calling

Voice-over-IP inside WhatsApp

Customers tap to call your business inside the chat. Pair with the EnableX AI Voice Agent for automated voice conversations on WhatsApp.

Commerce

UPI in-conversation

Catalogues, carts, and UPI payment collection inside the WhatsApp thread. Close the loop without sending users to a browser.

AI agents

AI chatbot & AI voice agent

Deploy a Dialogs AI Agent for text or an AI Voice Agent for WhatsApp Calling. First-line resolution at scale, escalation to live agent with context.

Built for the WhatsApp workloads that move customers

Retail, BFSI, healthcare, EdTech, logistics — the verticals where WhatsApp is now the primary channel.

Retail / D2C

Conversational commerce

Catalogues, carts, abandoned-cart recovery, and UPI checkout in-conversation. AI agent for product Q&A and human handoff for objections.

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BFSI

Onboarding & servicing

KYC document collection, EMI reminders, statement delivery, and dispute lodgement — all on WhatsApp. RBI-aligned templates, audit-ready logs.

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Healthcare

Appointments & results

Appointment booking, reminders, lab-result delivery, and post-visit follow-up. Voice escalation to clinician via WhatsApp Calling when needed.

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EdTech

Lead nurture & counselling

Course discovery, fee enquiry, counsellor scheduling, and class reminders. AI agent qualifies, human counsellor closes — same thread.

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Logistics

Delivery & tracking

Out-for-delivery alerts, slot reschedules, proof-of-delivery photos, and rider chat — all inside one WhatsApp thread per shipment.

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AI Voice

WhatsApp Voice Agents

Deploy an AI Voice Agent on WhatsApp Calling. Customers call your business inside WhatsApp; the agent handles intent, transactions, and escalation.

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Spotlight · Meta Partner advantage

EnableX is a Meta Partner — not a reseller of one.

Many "WhatsApp providers" sit on top of another Meta Partner, adding a layer of markup and a layer of finger-pointing when something breaks. EnableX is a Meta Partner. Direct relationship with Meta. Transparent Meta-Partner pricing on conversation fees — with a clear platform fee disclosed up front.

  • Green-tick verified business handled end-to-end — we drive the Meta application.
  • Template approvals included — we draft, submit, and shepherd through Meta review.
  • Transparent Meta-Partner pricing — clear breakdown of Meta conversation fees and our platform fee.
  • Quality-rating monitoring — we watch your sender health and flag risk before Meta throttles you.
  • WhatsApp Business Calling enabled on supported accounts — voice over WhatsApp, AI Voice Agents ready.
  • On-prem deployment of the surrounding stack for BFSI under DPDP and RBI requirements.
Talk to a WhatsApp specialist → No-code broadcast portal

Why EnableX vs Twilio, MessageBird, or 360dialog

Three things the WhatsApp-only or messaging-only BSPs cannot match.

01

Direct Meta Partner relationship

Direct Meta Partner relationship — EnableX is onboarded directly with Meta. Transparent pricing with a clear breakdown of conversation fees and platform fee.

02

Full-stack: WhatsApp + Voice + Video + AI

One platform, one bill. WhatsApp Calling, voice escalation, video escalation, and Dialogs AI Agents — all under one SLA.

03

On-prem option for BFSI

The surrounding stack (AI agents, CRM, voice, video) ships behind your firewall when DPDP and RBI demand data localisation. Few BSPs offer this.

Trusted on WhatsApp Messaging by
Retail / D2C · National brands BFSI · Banks & NBFCs Healthcare · Hospital chains EdTech · Coaching & universities Logistics · Last-mile & 3PL
Pricing

Per-message pricing. Transparent Meta-Partner rates.

Meta moved to per-message billing in July 2025. Rates vary by category (marketing, utility, authentication, service) and country — India is on the lower end. EnableX offers transparent, competitive Meta-Partner pricing — Meta rates plus a clear platform fee. Free trial included.

See full WhatsApp pricing → Start free trial
India authenticationFrom ₹0.115/msg
India utilityFrom ₹0.115/msg
India marketingFrom ₹0.78/msg
Service (user-initiated)Free

WhatsApp Business API FAQs

The WhatsApp Business API is Meta's programmable messaging interface for medium and large businesses to send and receive messages on WhatsApp at scale, using approved message templates, chatbots, CRM integrations, and multi-agent support. It is separate from the free WhatsApp Business App, which only supports a single device. The API is accessed through Meta-approved Business Solution Providers (BSPs) like EnableX.

Yes. EnableX is a Meta Tech Provider (Meta Partner). Messages sent through EnableX use sanctioned WhatsApp Business infrastructure and comply with Meta's Business Messaging Policy. EnableX manages phone number verification, Facebook Business Manager linkage, template approvals, and quality-rating monitoring on your behalf. WhatsApp Business Calling (VoIP) is also available on supported accounts.

A WhatsApp Meta Partner is a technology company officially authorised by Meta to provide access to the WhatsApp Business API. BSPs handle the infrastructure, template approvals, and compliance so businesses can send messages without building a direct connection to Meta. EnableX offers the WhatsApp Business API alongside SMS, RCS, Voice, and Conversational AI — so you can run an omnichannel strategy through one vendor.

Pricing moved to per-message billing in July 2025. Rates vary by message category (marketing, utility, authentication, service) and by destination country — India rates are on the lower end of global pricing. EnableX offers pay-as-you-go and committed-volume enterprise plans with transparent, competitive Meta-Partner pricing.

Approval requires three steps: a Facebook Business Manager account, a verified business profile, and approval of your WhatsApp display name and message templates. EnableX guides you through each step. Most businesses go live in 5-10 business days, assuming your business is verified with Meta and your templates pass review on first submission.

Yes. You can send bulk messages at scale through the WhatsApp Business API, subject to Meta's rate limits based on your account's messaging tier and quality rating. EnableX provides a no-code broadcast portal for marketers alongside API access for developers, with per-message delivery reporting and analytics.

WhatsApp Business Calling is a feature that adds voice-over-IP calling directly inside WhatsApp — customers can call your business without switching apps, and you can call customers for support, follow-ups, and verification. It is available through approved BSPs like EnableX and integrates with the EnableX AI Voice Agent for automated voice conversations on WhatsApp.

Yes. You can deploy an AI Agent for text conversations or an AI Voice Agent on WhatsApp Business Calling — both from the EnableX Dialogs Conversational AI Platform. The AI agent handles first-line queries; complex issues escalate to a human Live Agent with full conversation context intact.

WhatsApp Business API sits outside TRAI's DLT framework (DLT applies to SMS), but EnableX supports the broader India regulatory stack including the DPDP Act for data protection and sector-specific requirements like RBI guidelines for BFSI. For BFSI deployments requiring data localisation, EnableX offers on-premise and hybrid deployment of the full platform.

The Business App is a free mobile app for small teams using a single phone. The Business API is programmatic access for enterprises that need multi-agent support, CRM integration, automation, bulk messaging, and chatbots. The App is user-interface driven; the API has no UI of its own and is accessed through a Meta Partner like EnableX or through your own integrated applications.

Yes. WhatsApp is a high-deliverability channel for OTP and authentication messages, subject to Meta's authentication template rules. EnableX supports WhatsApp OTP with automatic SMS fallback via the Omnichannel Unified Messaging API, so users on non-WhatsApp numbers still receive the code.

Yes. Using the EnableX Omnichannel Unified Messaging API, you can cascade a single message across WhatsApp, RCS, and SMS with automatic fallback based on device capability and delivery status. This matters for campaigns that need maximum reach — some recipients are on WhatsApp, others on RCS-capable Android, others only reachable by SMS.

Build with WhatsApp Business Messaging API: Developer Docs

Prerequisite → WhatsApp API → Notification Webhook →

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