Messaging · WhatsApp

WhatsApp Business API for commerce, support, and campaigns.

Run conversational commerce, alerts, two-way support, and templated broadcasts on the world's most-used messaging app. Add in-conversation payments, voice and video escalation, and multi-language support worldwide, all on one bill with one SLA.

Meta Tech Partner · In-chat payments · 30+ languages · Templates · Two-way · Voice + Video escalation

Send your first WhatsApp message

Authenticate with your App ID and Key, send one request, and your first WhatsApp message is on its way. Copy, paste, run.

curl -X POST https://api.enablex.io/whatsapp/v1/messages \
  -u APP_ID:APP_KEY \
  -H "Content-Type: application/json" \
  -d '{
    "to": "+6599999999",
    "type": "text",
    "recipient_type": "individual",
    "text": { "body": "Thank you for reaching out! We will get back to you shortly." }
  }'

Read the quickstart →  ·  Full WhatsApp API reference →

Meta Tech Partner onboarded with Meta
Green tick handled for you
50+ countries
Direct Meta Tech Partner

Everything a production WhatsApp programme needs

WhatsApp Template. Conversation. Bulk WhatsApp Messaging. WhatsApp Calling. WhatsApp Group Messaging. WhatsApp Chat with AI Agents. One Meta Tech Partner, one bill, transparent per-message pricing.

Templates

Approval handled for you

Marketing, utility, authentication, and service templates, we draft, submit, and shepherd them through Meta review.

Broadcast

Bulk & segmented sends

No-code broadcast portal for marketers, REST API for developers. Per-message DLR, quality-rating safeguards, and tier-based throughput management.

Two-way

Conversational support

Inbound webhooks, multi-agent inbox, and CRM integration. Hand off between AI agents and human agents with full context.

WhatsApp Calling

Voice-over-IP inside WhatsApp

Customers tap to call your business inside the chat. Pair with the EnableX AI Voice Agent for automated voice conversations on WhatsApp.

Commerce

In-chat payments

Catalogues, carts, and payment collection inside the WhatsApp thread where supported (for example UPI in India). Close the loop without sending users to a browser.

AI agents

AI chatbot & AI voice agent

Deploy a Dialogs AI Agent for text or an AI Voice Agent for WhatsApp Calling. First-line resolution at scale, escalation to live agent with context.

Built for the WhatsApp workloads that move customers

Retail, BFSI, healthcare, EdTech, logistics, the verticals where WhatsApp is now the primary channel.

Retail / D2C

Conversational commerce

Catalogues, carts, abandoned-cart recovery, and in-chat checkout. AI agent for product Q&A and human handoff for objections.

Retail and ecommerce
BFSI

Onboarding & servicing

KYC document collection, EMI reminders, statement delivery, and dispute lodgement, all on WhatsApp, with regulator-aligned templates and audit-ready logs.

Voice AI for banking
Healthcare

Appointments & results

Appointment booking, reminders, lab-result delivery, and post-visit follow-up. Voice escalation to clinician via WhatsApp Calling when needed.

Voice AI for healthcare
EdTech

Lead nurture & counselling

Course discovery, fee enquiry, counsellor scheduling, and class reminders. AI agent qualifies, human counsellor closes, same thread.

Voice AI for education
Logistics

Delivery & tracking

Out-for-delivery alerts, slot reschedules, proof-of-delivery photos, and rider chat, all inside one WhatsApp thread per shipment.

AI for customer support
AI Voice

WhatsApp Voice Agents

Deploy an AI Voice Agent on WhatsApp Calling. Customers call your business inside WhatsApp; the agent handles intent, transactions, and escalation.

AI voice agents
Spotlight · Meta Tech Partner advantage

EnableX is a Meta Tech Partner, not a reseller of one.

EnableX is a Meta Tech Partner with a direct Meta relationship, so you get transparent per-message pricing and one point of accountability.

  • Green-tick verified business handled end-to-end, we drive the Meta application.
  • Template approvals included, we draft, submit, and shepherd through Meta review.
  • Transparent per-message pricing across marketing, utility, authentication, and service categories.
  • Quality-rating monitoring, we watch your sender health and flag risk before Meta throttles you.
  • WhatsApp Business Calling enabled on supported accounts, voice over WhatsApp, AI Voice Agents ready.
  • On-premise deployment of the surrounding stack where data localisation is required.

Why teams build WhatsApp on EnableX

What sets the EnableX WhatsApp Business API apart.

01

Direct Meta Tech Partner relationship

Direct Meta Tech Partner relationship, EnableX is onboarded directly with Meta, with no extra reseller layers between you and the platform.

02

Full-stack: WhatsApp + Voice + Video + AI

One platform, one bill. WhatsApp Calling, voice escalation, video escalation, and Dialogs AI Agents, all under one SLA.

03

Deploy anywhere

The surrounding stack (AI agents, CRM, voice, video) runs on our cloud, your cloud, private cloud or fully on-premise where data localisation is required.

Pricing

WhatsApp Business API pricing

Meta moved to per-message billing in July 2025. Your cost combines Meta's per-message charge (by category and country) and the EnableX account fees listed on the pricing page. Marketing, utility, and authentication are billed per message; user-initiated service messages are free. Pay-as-you-go, with volume discounts on committed plans. Free trial included.

WhatsApp Business API FAQs

The WhatsApp Business API is Meta's programmable messaging interface for medium and large businesses to send and receive at scale with approved templates, chatbots, CRM integrations, and multi-agent support. Unlike the free WhatsApp Business App (single device), it's accessed through Meta-approved Business Solution Providers (BSPs) like EnableX.

Yes. EnableX is a Meta Tech Partner. Messages use sanctioned WhatsApp Business infrastructure and comply with Meta's Business Messaging Policy. EnableX handles number verification, Business Manager linkage, template approvals, and quality-rating monitoring. WhatsApp Business Calling (VoIP) is available on supported accounts.

A WhatsApp Meta Tech Partner is a technology company officially authorised by Meta to provide access to the WhatsApp Business API. BSPs handle the infrastructure, template approvals, and compliance so businesses can send messages without building a direct connection to Meta. EnableX offers the WhatsApp Business API alongside SMS, RCS, Voice, and Conversational AI, for an omnichannel strategy through one vendor.

Pricing moved to per-message billing in July 2025. Rates vary by message category (marketing, utility, authentication, service) and destination country. Your bill combines Meta's per-message charge and the EnableX account fees listed on the pricing page. EnableX offers pay-as-you-go and committed-volume plans with volume discounts.

Approval needs three things: a Facebook Business Manager account, a verified business profile, and approved WhatsApp display name and templates. EnableX guides each step. Most businesses go live typically within a few business days once the business is verified and templates pass review.

Yes. Send bulk messages at scale, subject to Meta's rate limits based on your messaging tier and quality rating. EnableX provides a no-code broadcast portal plus API access, with per-message delivery reporting and analytics.

WhatsApp Business Calling adds voice-over-IP calling directly inside WhatsApp: customers can call your business without switching apps, and you can call them for support, follow-ups, and verification. It is available through approved BSPs like EnableX and integrates with the EnableX AI Voice Agent for automated voice conversations on WhatsApp.

Yes. Deploy an AI Agent for text conversations or an AI Voice Agent on WhatsApp Business Calling, both from the EnableX Dialogs Conversational AI Platform. The AI agent handles first-line queries; complex issues escalate to a human Live Agent with full context.

WhatsApp Business API sits outside national SMS sender-registration frameworks, but EnableX supports local data-protection law and sector-regulator rules. Where data localisation is required, EnableX offers on-premise and hybrid deployment of the surrounding stack.

The Business App is a free mobile app for a single phone. The Business API is programmatic access for enterprises needing multi-agent support, CRM integration, automation, bulk messaging, and chatbots, accessed through a Meta Tech Partner like EnableX or your own apps.

Yes. WhatsApp is a high-deliverability channel for OTP and authentication messages, subject to Meta's authentication template rules. EnableX supports WhatsApp OTP with automatic SMS fallback via the Omnichannel Unified Messaging API, so users on non-WhatsApp numbers still get the code.

Yes. Using the EnableX Omnichannel Unified Messaging API, you can cascade one message across WhatsApp, RCS, and SMS with automatic fallback based on device capability and delivery status. This matters for campaigns that need maximum reach: some recipients are on WhatsApp, others on RCS-capable Android, others only reachable by SMS.

Build with WhatsApp Business Messaging API: Developer Docs

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Related guide: RCS vs WhatsApp vs SMS