WhatsApp Business API · Marketing Software

Broadcast campaigns and click-to-WhatsApp ads, from a Meta Tech Partner.

Run broadcast campaigns, click-to-WhatsApp ads, and two-way conversations on the world's biggest messaging app. EnableX is a Meta Tech Partner, so green-tick verification, template approvals, and transparent Meta pricing on conversation fees are handled for you. Cascade to SMS and RCS with automatic fallback, so a message that does not deliver on WhatsApp still reaches the customer.

Meta Tech Partner · Template approvals handled · Green tick handled · Controls aligned with ISO 27001 and SOC 2 Type II
Meta Tech Partner authorised
Green tick handled
50+ countries
Transparent Meta pricing

Everything a WhatsApp marketing team needs

Templates, broadcasts, ads, two-way chats, catalogues, and Flows: one console, one bill, one Meta-approved sender, with automatic fallback to SMS and RCS.

Templates

Templates & approvals

Build marketing, utility, and authentication templates in the dashboard. Submit to Meta from the console and track approval status. Variables, buttons, headers, and media all supported.

Broadcast

Broadcasts at scale

Upload a CSV or sync from your CRM, segment, schedule, and send. Built-in opt-in management, frequency capping, and per-conversation reporting. No throttling that you set up yourself.

Ads

Click-to-WhatsApp ads

Run Facebook and Instagram ads that open WhatsApp. EnableX provides the number, the entry template, the lead-capture flow, and the CRM webhook with UTM and ad-set context attached.

Two-way

Two-way conversations

The same number handles inbound replies with quick replies, list pickers, and buttons. Hand off to a live agent in the EnableX inbox or to a conversational AI agent on the same thread.

Commerce

Catalogues & payments

Host a product catalogue inside WhatsApp. Customers browse, pick, and pay without leaving the chat. Supported through native payment links, and local payment options where available (for example WhatsApp Pay in India).

Forms

WhatsApp Flows

Build multi-step forms inside WhatsApp: lead capture, KYC, appointment booking, NPS. Native to the app, no browser hop, no drop-off. Submit responses straight to your CRM.

Meta Tech Partner

The Meta Tech Partner advantage: what it actually means for you

A Meta Tech Partner is contracted directly with Meta to host the WhatsApp Business Platform. A reseller buys from a Meta Tech Partner and adds a layer. EnableX is a Meta Tech Partner, so you pay Meta's rate plus clearly listed EnableX account fees, with one point of accountability.

Direct with Meta

Green tick, handled

EnableX prepares and submits the verified-business application with brand assets and supporting links. We chase Meta until it lands.

Day-1 templates

Template approvals

Marketing, utility, and authentication templates submitted from the console. Most clear approval on the same business day, not in three rounds.

Pass-through

Transparent Meta pricing

Transparent pricing: Meta per-message rates by category and country, plus clearly listed EnableX account fees. Meta volume tiers apply automatically.

Direct support

Meta escalation path

When a template gets stuck or a number throttles, EnableX escalates inside Meta. You stop guessing, stop opening tickets in the dark.

The WhatsApp campaigns you actually run

Promotions, alerts, ads, abandoned cart, appointment reminders. Slice by goal or by industry.

By goal
Broadcasts

Marketing broadcasts

Launches, sales, restocks, seasonal offers. Segment by purchase history or location, schedule by time zone, A/B test the headline and CTA button.

Recovery

Abandoned cart recovery

Trigger a templated nudge 30 minutes after cart abandonment. Include the product image, price, and a one-tap button back to checkout.

Utility

Order & delivery updates

Utility templates for order confirmation, shipped, out for delivery, delivered. Cheaper than marketing rates and customers expect them.

Auth

OTP & authentication

A native authentication category with one-tap autofill, cheaper than marketing, with opt-in handled inside Meta and fallback to SMS if delivery fails.

Ads

Click-to-WhatsApp ads

Open a chat from a Meta ad, capture the lead inside WhatsApp Flows, post into your CRM with full UTM context.

By industry
BFSI

Banking & insurance

Statement nudges, policy renewals, KYC reminders, and claim status, with authentication templates for net-banking OTP, regulator-aligned templates and audit logs.

Retail / D2C

Retail & D2C

Drop launches, COD confirmations, cart recovery, loyalty offers, post-purchase NPS. Catalogue inside WhatsApp with in-chat payments where supported.

Healthcare

Healthcare

Appointment booking via WhatsApp Flows, refill reminders, lab-result nudges, post-visit feedback. Patient consent and opt-out logged.

EdTech

EdTech

Class reminders, parent updates, fee alerts, course re-engagement. Templates in 30+ languages.

Logistics

Logistics & mobility

Delivery ETAs, tracking links, OTP-on-delivery, cancellation flows. Two-way replies stream into the dispatcher's inbox in real time.

Click-to-WhatsApp ads

Turn Meta ad clicks into qualified leads on WhatsApp

The ad opens a WhatsApp chat instead of a web form. EnableX sets up the number, the welcome message, the lead form and the link to your CRM.

  1. They tap your adOn Facebook or Instagram.
  2. WhatsApp opensYour welcome message is already waiting.
  3. A WhatsApp Flow collects the detailsName, what they need, a preferred time.
  4. The lead reaches your CRMWith the campaign that brought it in.
Talk to a WhatsApp specialist →

Why teams pick EnableX for WhatsApp

What sets EnableX WhatsApp marketing apart.

Why EnableX · 1

Meta Tech Partner, not a reseller

We are contracted directly with Meta, host the WhatsApp Business Platform, and own the green-tick and template-approval pipeline. No third party in the middle marking up your conversation fees.

Why EnableX · 2

WhatsApp, SMS, voice and AI from one vendor

WhatsApp, SMS, RCS, voice, video, and conversational AI from one vendor. Same console, same API key. Fall back to SMS if WhatsApp fails. Add a voice agent to the same number when you need one.

Why EnableX · 3

Local depth

Local-language templates, local payment options and support hours in our core markets across Asia and the Middle East.

Pricing

Transparent Meta pricing.

Meta charges per message by category and country. EnableX lists its own account fees clearly on the pricing page. Free trial, no credit card.

WhatsApp Business Marketing FAQs

The WhatsApp Business API (now WhatsApp Business Platform) is Meta's programmatic interface for medium and large businesses to send templated marketing and utility messages, run two-way conversations, host catalogues, and accept payments at scale. It is accessed only through a Meta Tech Partner like EnableX, not as a self-serve product.

EnableX is a Meta Tech Partner, directly onboarded with Meta to provide WhatsApp Business Platform access. We handle WhatsApp number onboarding, green-tick verification, template approvals, and ongoing platform operations. Meta per-message rates and EnableX account fees are listed clearly on the pricing page.

Meta charges per message in four categories: marketing, utility, authentication, and service. Pricing varies by destination country. EnableX lists its own account fees clearly on the pricing page. Volume pricing is handled by our sales team. Talk to sales for a country-specific rate card.

The green tick is Meta's official business verification badge. It requires a verified Meta Business Manager, an active WhatsApp Business API number, and proof of brand recognition such as press coverage, public Wikipedia presence, or a recognised trademark. EnableX prepares and submits the green tick application on your behalf, including the required brand assets and supporting links. Turnaround depends on Meta's review of the application.

A standard EnableX onboarding typically takes a few business days from KYC submission to a live sender. Number provisioning, display name approval, message template approval, and webhook setup are all done by EnableX. Template approval times depend on Meta review. Green tick verification runs in parallel and is independent of the live-sender timeline.

Meta classifies WhatsApp messages by conversation category. Marketing conversations cover promotions, offers, and broadcasts and require user opt-in. Utility conversations cover order updates, alerts, and account notifications. Authentication conversations cover OTPs. Service conversations are user-initiated and free within a 24-hour window. EnableX routes each campaign to the right category and tracks pricing accordingly.

Yes. The same number used for broadcasts handles inbound replies. Replies stream to your webhook in real time and into the EnableX agent inbox. You can build interactive flows with quick replies, list pickers, buttons, and WhatsApp Flows for forms and lead capture. Hand off to a live agent or to a conversational AI agent on the same thread without changing numbers.

Click-to-WhatsApp ads are Meta ads on Facebook or Instagram that open a WhatsApp chat with your business number. EnableX provides the WhatsApp number, the entry-message template, the lead-capture WhatsApp Flow, and the CRM webhook so the lead lands in your sales tool with full UTM and ad-set context. They are designed to convert better than landing-page ads because the lead starts a conversation instead of filling a form.

See EnableX in action.

Talk to sales, or start a free trial. No credit card required.

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