WhatsApp API Pricing

WhatsApp pricing: Meta's rate, plus clearly listed account fees.

Meta charges per message by category and country. EnableX lists its own account fees in the table below so there are no surprises. Managed templates, verification and support are included.

Meta Tech Partner · Per-message billing · Local payment options · Templates managed · 30+ languages

WhatsApp Business Messaging Pricing

Meta's per-message rates by category and country, plus EnableX account fees, listed clearly below.

Starting July 1, 2025, WhatsApp is moving to per-message billing, and the following pricing has been updated to reflect this change.

Account FeesPrice

Setup and Onboarding Fee

 $200

One-time

Monthly Subscription Fee

 $75

per month
Message PricingPrice

Marketing Messages

Refers to promotions, offers, and engagement messages to drive sales and awareness.

 ₹0.98

Per message

Utility Messages

Covers post-purchase updates, transactional alerts, and service notifications sent via templates or free-form messages.

 ₹0.3560

Per message

Authentication Messages

Refers to verifying user identity through OTPs or security codes.

 ₹0.3560

Per message

Service Messages (First 1,000 Free Each Month)

Replies to customer-initiated messages within the 24-hour customer service window.

 ₹0.05

per message
  • These updates apply to all WhatsApp API messages sent via EnableX starting July 1, 2025.

New accounts get free trial credit in their wallet. No credit card required.

Prices are exclusive of taxes. Applicable taxes (GST, VAT, etc.) will be charged where applicable.

*Terms and conditions apply.

Need Help in Selecting the Best Plan?

Talk to Us

Frequently Asked Questions about WhatsApp API Pricing

WhatsApp Business API pricing has two parts: Meta's per-message charge, which varies by message category (marketing, utility, authentication, service) and destination country, and the EnableX account fees listed in the table above. Service messages sent inside the 24-hour customer service window are free. For exact rates, see the table above or talk to our team.

Meta groups WhatsApp messages into four categories, each priced differently: Marketing (promotions, offers, product launches, the highest rate), Utility (order confirmations, shipping updates, appointment reminders), Authentication (OTPs, verification codes) and Service (replies inside the 24-hour customer service window, which are free). Since July 2025 Meta bills marketing, utility and authentication messages per message delivered; the 24-hour window still determines when free-form replies are allowed. Learn more about WhatsApp Business API.

EnableX account fees are listed in the table above: a one-time setup and onboarding fee and a monthly subscription fee. Template approval carries no extra fee. Most customers go live typically within a few business days, including WhatsApp Business Account verification and template approval. Start with a free trial to test the platform before committing.

Per message. Since July 2025 Meta bills marketing, utility and authentication messages per message delivered, by category and destination country. Service messages sent inside the 24-hour customer service window are free. EnableX account fees are listed separately in the table above.

Yes. Under Meta's current model, service messages sent inside the 24-hour customer service window are free, and replies to a click-to-WhatsApp ad or a Facebook page call-to-action are free within Meta's free entry point window. Marketing, utility and authentication messages are billed per message.

EnableX accepts credit cards, debit cards and bank transfers, plus local payment methods in some countries (for example UPI and net banking in India). Enterprise customers can opt for monthly invoicing with NET-30 or NET-45 terms. We issue tax invoices for all payments (GST in India, VAT where applicable). Contact us for enterprise billing setup.

Yes. Volume discounts are negotiated by our sales team based on your projected monthly volume across marketing, utility, and authentication categories. Customers sending more than 100,000 messages per month typically qualify for custom enterprise pricing. Talk to sales with your monthly volume estimate for a volume quote.

The conversation window closes after 24 hours. To re-engage that customer, you must send an approved template message , which is billed per message. Free-form messages are only allowed inside the 24-hour service window after a customer message. EnableX's template management dashboard lets you submit, track, and manage approved templates from a single interface. See how WhatsApp Business API works.