Communication APIs for Retail & E-commerce Turn conversations into conversions.

Order updates, abandoned-cart recovery, click-to-call agent, WhatsApp catalogue with UPI checkout, RCS rich product cards, and Voice AI for returns and support. Cascade across channels to maximise delivery and conversion.

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UPI in-conversation · WhatsApp catalogue · RCS cards · Order updates · Cart recovery · Click-to-call
UPI in-conversation
WhatsApp catalogue
RCS rich cards
Cart recovery flows

What Retailers Build on EnableX

Communication that converts — from campaign to checkout to post-sales support, on the channels shoppers already use.

Fulfilment

Order and delivery updates

Customers track orders in real time over WhatsApp, SMS, or voice. Delivery notifications go out automatically at every stage.

Recovery

Abandoned-cart recovery

Cart-abandonment alerts with personalised 24/7 support bring shoppers back to complete the order.

Self-service

Chatbot self-checkout

AI chatbots complete orders and transactions, give recommendations, and handle post-sales support.

See AI Chatbot
Live commerce

Live commerce and video demos

HLS streaming lets thousands of customers experience a launch at once. One-on-one video demos guide shoppers through the purchase cycle.

Engagement

Campaigns and loyalty

Offers, product launches, and discount coupons over SMS, WhatsApp, or in-app messaging. IVR surveys capture feedback and track campaign performance.

Support

Click-to-call support

A tap connects the shopper to an agent — no numbers to dial, full context carried into the call.

See Click-to-Call

The APIs Behind Retail Communication

Send on the richest channel first — RCS or WhatsApp — and cascade to SMS so no message is dropped.

Voice

Voice API

In-app voice, IVR surveys, and voice OTPs for payment verification.

Voice API
Video

Video API

Live video shopping and product demos embedded in your website or app.

Video API
Messaging

WhatsApp Business API

Catalogue, cart recovery, order updates, and chatbot self-service on WhatsApp.

WhatsApp API
Messaging

RCS API

Rich product cards, carousels, and verified-sender branding in the native messaging app.

RCS API
SMS API Unified Messaging API Voice AI for Returns

Trust, Insight, and One Omnichannel Stack

Why EnableX.

OTP

Fraud protection

End-to-end encrypted conversations, OTP payment verification, and KYC processes verify identity in real time.

1 stack

Omnichannel platform

SMS, chat, voice, video, WhatsApp, RCS, and AI bots — one platform, one integration.

360°

Detailed insights

Build customer personas from conversation data and manage the full lifecycle from marketing to support.

FAQ — EnableX for Retail & E-commerce

Customers track orders in real time through notifications over WhatsApp, SMS, or RCS, with voice calls available through click-to-call. Messages cascade across channels based on your fallback rules to maximise delivery.

Yes. Cart-abandonment alerts go out over WhatsApp, SMS, or RCS, and AI chatbots offer personalised 24/7 support to bring shoppers back and complete the order.

Live video shopping built on HLS streaming, so thousands of customers can watch a product launch or demo at once. One-on-one video demos help individual shoppers through the purchase cycle.

End-to-end encrypted conversations, OTP payment verification, and KYC processes help verify identity in real time and build customer trust.

Turn Conversations Into Conversions

Start with a free trial, or talk to us about flexible pricing models for your retail stack. See CPaaS pricing.

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